How Page Speed Affects SEO & Google Rankings

For Google ranking and user experience website page speed is very very important. Also, it will affect your website’s online sales too. To increase your business sales, you must boost your website speed.

Google Confirmes “Website Page Speed Is A Ranking Factor”

Every year 600+ algorithms change are done by Google for better search results for users. Among them, Google officially said about website speed in only two times.

In 2010 Google announced that Page Speed would impact your website ranking. Fast loading websites are SEO and user-friendly.

In July 2018, Google Algorithm has been updated and they will revel updates ” page speed will be a ranking factor for mobile searches ”

How to Analyze Your Website Page Speed

For website page analysis so many paid and free tools are available on the internet. Most of the people are commonly used Google PageSpeed Insights for website speed test. Also here is the list of page speed analysis tools,

1) Google PageSpeed Insights
2) GTmetrix
3) Pingdom Tools
4) Sucuri Load Time Tester
5) Uptrends

Also, Read – 6 Ways To Improve Website Ranking On Google

Top 5 Reasons for Slow Loading Websites (And How to Fix It)

1. Unoptimized Images

High-resolution images can consume lots of bandwidth while webpage loading. So we need to compress and optimize the images for fast loading. In the case of image optimization, the images are compressed without losing the quality of the image.
In the case of WordPress, we can use the image optimization plugin like Smush, ShortPixel Image Optimizer, EWWW Image Optimizer, etc.

2. Server Performance & Location

A low performance hosting or server providers are slow down your websites so we can carefully pick up suitable hosting providers for our websites like Godaddy, Siteground, Bigrock, etc
Also, server location impacts your website speed. For example, if we are the target audience from India and the website hosted server location from the USA then that time the server response time will increase and it will cause to slow down your website speed.
Pick up good hosting providers and also use Content Delivery Network (CDN) for website speed optimization.

3. JavaScript & CSS Issues

80% website is slow down mainly because of JavaScript & CSS issues. Most of the websites are designed with lots of CSS & JavaScript files it will slow down your website. Nowadays tracking code to ads codes is implemented by using Javascript codes.
Use Google Tag Manager to solve javascript problems and also use CSS & JavaScript minifier.

4. Too Many Ads in website

Those who put too many ads on their websites, this will cause slow down your website speed. The ads are commonly .js format it will be taken more time to load a page.
Limit your ads on webpages.

5. Too Many Plugins in Website

Nowadays plugins are like mobile apps because the same features providing too many plugins are available in the directory. For example, for SEO we can use Yoast SEO, All In One SEO, SmartCrawl, etc. Those who installed too many plugins on their website, that will be reduced your server space and slow down your website speed.
Use relevant & important plugins for the website.

What are the benefits of fast loading websites?

A fast loading website will improve all areas of internet marketing.
1) Improve User Experience
2) Achieve marketing goals
3) Less bounce rate
4) Good SEO ranking
5) Easily indexed on search engines.

Website speed is one of the important things for Google ranking factor. Every business wants to see their website on the first page of the Google results page. As a Top SEO Company in Trivandrum, we will be providing result-oriented SEO services at an affordable rate.

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