The Complete SEO Checklist for Websites & SEO Audits

SEO Checklist for Websites

Search Engine Optimization (SEO) is important for the success of any online business and business websites. So every business needs to invest more in SEO. 

Search Engine Optimization (SEO) is the process of getting business on the top of the search engines like Google, Bing, Yahoo, etc. The SEO implementation process contains different steps. Now days so many startups and websites owners are searching for better Search Engine Optimization manuals and checklists. We are here to help you guys, and our professional experts are providing the Complete SEO Checklist for Websites. 

Here is the 20 point SEO checklist for websites & SEO audits.

1. Keyword

If you don’t know how to use the keywords for search engine optimization (SEO), you’re losing online business. In the case of SEO, finding proper keywords for your business is a difficult task. Some tools like Google Keyword Planner, SEMrush, Moz Keyword Explorer, etc will help you to figure out the best keywords for your business.

2. Content

Today, tomorrow, and forever ” Content is King ”

Every user and search engines want good content from your side. Optimizing your content with the focused keyword is one of the strategies in SEO. Quality Content Generates High CTR ( Click-through rate ) and it will lead to rank up your website.

3. Domain

One of the base levels of SEO is choosing the best domain for your business. Two types of domain categories are available,

  1. Top Lebel Domain (TLD) – Most of the business uses TLD. Examples for TLD, .org, .net, .gov, etc
  2. Second Level Domain (SLD) – Some SEO hacks business uses SLD. Examples for SLD –,, etc

4. URL

An SEO-friendly URL structure is must contain the following things:

  • Easy to understand users and search engines.
  • URL Must contain keywords.
  • Try to avoid special characters and strings.
  • URLs must be shortened.

5. Title

Title tags are displayed on search engine results pages (SERPs) as the clickable formate. So title tag optimization is the key factor in SEO.

In the case of Title Tags optimization, we must keep in mind the following things.

  • Title tags should be between 50-60 characters in length.
  • Title tags Must contain targeted keywords.
  • Don’t overuse keywords.

6. Meta Description

The meta description is a snippet of up to about 150-160 characters. It’s optimized the same as like title tag or meta title.

7. Heading Tags

Each page or post can have multiple headings. Most commonly we are giving more preference to the H1 tag.

Here are some best header tags practices.

  • Only contain one < h1> tag.
  • Heading must be attractive
  • Heading must contain keywords.

8. Image Alt Tags

An alt tag is also known as an alt attribute, is an HTML attribute applied to image tags to provide a text alternative for search engines. So the alt tag is easy to understand in search engines.

9. XML Sitemap

A Sitemap is an XML file that lists the URLs for a site. XML sitemaps are most important for SEO because they can help search engines to find your site’s page.

Here is the sitemap of our site –

10. Robots.txt

Robots.txt is a text file that will be used to allow or disallow the search engine spiders to crawl the whole websites.

Here is the site map of our site –

Also, read – 6 Ways To Improve Website Ranking On Google

11. 404 Pages

404 Page Example

The website must contain 404 Pages. The 404 pages or not found pages are hurt your SEO ranking.

12. Mobile-Friendly

Noways lots of users accessing the internet via smartphones compared to desktops. Google search engines recommend mobile-friendly responsive websites for users. So all the websites must be responsive and fast loading

13. Speed

In 2010 Google announced that Page Speed would impact your website ranking. Fast loading websites are SEO and user-friendly and also improve that site ranking too. 

Everyone can check your website or website page on Google PageSpeed Insights.

14. Structured Data

Structured data is also called schema markup and it is in JSON-LD format. Structured data helps the search engines to crawl and display your content.

15. SSL

The SSL stands for Secure Sockets Layer. The SSL certificate most commonly used to secure servers to browser transactions. Recently Google announced those whose site contains SSL Certificate then easily rank up your website.

16. Inbound Links

Inbound links are also known as called backlinks. Inbound links are the links that are pointing to your websites from other websites. The quality do-follow backlinks improve your website rankings.

17. Outbound Links

Outbound links are vise versa of inbound links. In this case, we are pointing other websites from your websites.

18. 301/302 Redirects

Broken links and 404 pages are hurt your search engine rankings, so we can try to avoid broken links and not found pages. To solve the broken links problem we can use 301/302 Redirects.

301 Redirection – the page has permanently moved to a new location.

302 Redirection – the page has temporarily moved to a new location.

19. Canonical Tags

The canonical tag is used to notify or inform the search engines the specific URL or slug is the master copy of that page. And also canonical tag solves the duplicate content issues.

20. Duplicate Content

The content that appears on the search engine more than one place is called duplicate content. Google punishes duplicate content websites and completely avoid duplicate content.

Most of the peoples have the sounds of knowledge in Search Engine Optimization (SEO) is very less. If you want Search Engine Optimization services in Trivandrum, Kerala then contacts TenTech Media.

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